B2B lead generation and appointment setting for MSPs

If you’re an MSP looking for a partner that can generate quality leads and appointments to satisfy your clients, then your search ends here. We work with MSPs of all shapes and sizes, including individual and franchise-based MSPs, to secure quality clients in key markets. Get started with us today.

Company Target Size

We are currently targeting local businesses with 10-250 employees. We are also capable of working with MSPs that support companies with 25-1,000 employees. 

MSP Leads

We support our clients with a full suite of lead generation and appointment setting services, including contact discovery, campaign design and management, exclusions, and appointment setting. If you’re satisfied with the leads we deliver, all you have to do is take the calls and approve the leads for payment. It’s that easy.

Services Suite

For local businesses, we are professionally equipped to support talent hiring for services including: 
MSP Leads
Desktop Support
MSP Leads
Cloud Services
MSP Leads
Mobile Device Management
MSP Leads
Data Backup
MSP Leads
VoIP
MSP Leads
Data Cyber Security
MSP Leads
Helpdesk
MSP Leads
Network Security

Target Audience

We target appointments with founders, CEOs, IT professionals (VPs, directors, managers), office managers, and operations heads. Our ultimate goal with initial scouting and appointment setting is to get to know the IT decision maker in the business.

We always pitch for an introductory call to start with and then request an onsite assessment of technology systems. Our job is to book the introductory call for our customers, who can then take the conversation forward to schedule the onsite assessment. If all goes well, the prospect will move to the proposal stage and eventually sign the deal.

How TLM Supports MSPs?

With TLM, you get access to an experienced team with working knowledge of MSP services including server upgrades, patching, VDI, MAC support, digital transformation, NIST compliance, etc. We know how to nurture a lead when they’re looking for an MSP.

We have years of experience under our belt with MSP lead generation and appointment setting. Our first client was an MSP based in British Columbia, Canada. We soon expanded and are now working with companies across the US as well. Even after we’ve grown and taken on new business, our very first client still counts on us for lead generation and appointment setting services today. 

ARR & MRR Importance for MSPs


ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue) are important metrics for MSPs (Managed Service Providers) because they can help MSPs to understand the health and growth of their business. ARR represents the total recurring revenue that a MSP expects to receive in a year, while MRR represents the total recurring revenue that a MSP expects to receive in a month.

Monitoring these metrics can help MSPs to understand the stability and predictability of their revenue stream, as well as identify trends and patterns in their business. For example, if a MSP's ARR is increasing over time, this may indicate that the MSP is successfully acquiring new customers and retaining existing ones. On the other hand, if a MSP's MRR is decreasing, this may indicate that the MSP is losing customers or experiencing contract churn.

In addition, tracking ARR and MRR can help MSPs to forecast future revenue and make informed business decisions. For example, a MSP with a high ARR and MRR may have more financial stability and be in a better position to invest in new technologies or hire additional staff.

Overall, ARR and MRR are important metrics for MSPs to understand and monitor as they can provide valuable insights into the health and growth of their business.

Yes to Warm Calling, No to Cold Calling

We do not recommend cold calling your prospects. Email marketing is the best channel for MSPs. Cold calling leads to a waste of time for both you and your prospects. If the owner of the business says no during a cold call, then that’s the end of the road; you don’t get a chance to follow up with them.

With a rich-text email, you can follow up with fresh content and convey your message in a much more structured way. This allows for a more personalized, engaging interaction instead of just talking to a person over the phone whom you may be able to speak with for only 10 seconds before they hang up.

While we don’t recommend cold calling as a general rule, there is a stage when you should commence calling. You cannot just start with a call and expect results out of it. We call this “warm calling.”

Follow-Up Email Example

{{prospect name}},

{{sender name}} here from XXXX. We are the leading provider of IT services to SMBs like {{company name}} across {{location name}}.

With XXXX as your outsourced IT partner, you will experience:

Less Downtime - Faster resolution leads to more productivity.

Fewer Day-to-Day Issues - Proactive maintenance prevents issues in general.

More Opportunities - And more time in the day to take advantage of them.

Flat-Rate IT Budget - Know your IT expenses ahead of time—your accounting department will thank you!

Infrastructure Protection - Keep your network and devices safe and secure.

A Good Night's Sleep - Knowing your business is in good hands 24x7.


IT support doesn't need to be expensive or frustrating. Hit reply now to learn more about how can we help move your business forward.

I can set up some time for Tue, {{month}} {{date}} OR Wed, {{month}} {{date}}.

Awaiting your response.

Thanks,
{{Sender's Signature}}

Our Success Stories

Case Study about how a small Canadian MSP landed new accounting firm clients in British Columbia, Canada with the help of a TLM email marketing program

Know More ->
MSP Leads
MSP Leads

Learn how an MSP franchise increased their annual revenue by making TLM their vendor for B2B lead generation and appointment setting.

Know More ->

Pain Points for Local Businesses

We understand that every business experiences different pain points. Perhaps the biggest of them all is response time. More than anything else, businesses don’t want to wait. When speaking with leads, they sometimes indicate that they didn’t even receive an acknowledgement for a ticket they raised with IT support, and they aren’t updated on the progress of their tech problems.

It’s difficult to retain technicians as an MSP, but local businesses love to have a dedicated person listening to their problems who knows their systems inside and out. Oftentimes, something as simple as a familiar face goes a long way.

For many small business owners, IT is the last thing they consider investing in even if they know it’s important. When they finally take the leap, they often prefer fixed-cost pricing for ongoing IT support instead of being surprised by bills for hourly rates. 

When local businesses reach out for support, MSPs should be ready to help. Queries should be answered knowledgably in terms of what value they can add and what cost may be incurred on the part of the business. 

While remote support can be a good option, nothing can compare to your physical presence. Once a new client is onboarded, they appreciate seeing someone come onsite and fix the problem. These visits help to nurture a professional and trustworthy relationship between both parties. 

Selling Points for MSPs

Customers have a lot of options when looking to retain an MSP. How can you stand out from the pack? That’s something TLM can help with. When marketing your MSP services, you should focus on your skills sets, experience, success stories, and the convenience you offer clients. Ultimately, they want to know that you care about their business and are invested in their success.

We help you position your company as a dream partner ready to solve their technology problems. An honest approach without false commitments can help win deals. If, for example, a business is paying $2,200 a month to their IT vendor and needs to reduce their budget by 60%, don’t just blindly agree on the spot. You need to first understand their systems and what you’ll be dealing with. 

Vendor presence is also important, and it should be mentioned as a priority for you when meeting with prospects. Being a local vendor and employing local technicians is a huge benefit that small businesses will appreciate. If you have this capability, it needs to be clearly communicated wherever possible.

Our proven email scripts help you develop a good sales pipeline and find interested prospects. We work with MSPs of all sizes, ranging from MSPs with just two employees that are targeting 10-50 employee offices to MSPs that have 200+ employees and are looking to build their pipeline with 100-500 employee-sized companies. 

How to Get In Touch With Us

Get Started

Interested in learning more about our processes and how we can help MSPs get those important conversations with prospective customers?

Contact us at info@tlminsidesales.com now, or set up a meeting with us at Meeting Link and choose the time that works best for you. We look forward to connecting soon.
MSP Leads