Why MSPs choose TLM

We only generate leads for managed service providers. That focus shapes every list we build, every email we write and every follow-up we send, so the meetings on your calendar are with companies that actually buy managed IT.

72%close rate on the leads we deliver
85%client retention
93%of first calls move to an onsite or proposal
MSPs onlyacross the US, Canada and Australia

Built for how MSPs actually sell

Generalist agencies treat managed IT like any other service. We don't, and it shows in who replies.

01

MSPs only

Our writers and callers spend every day on managed IT. They know the difference between a co-managed opportunity and a one-off break-fix request.

02

Your territory, not a national list

Every list is built around your service area, the seat counts you want (11 to 500) and the industries you already serve well.

03

Pay for qualified appointments

A fixed base, then a fee for each qualified appointment we book. You define what qualified means before we start.

04

Follow-up that lasts months

MSP contracts move when a provider slips or a renewal comes up. A Durham MSP closed $36,000 MRR from replies that took up to 19 months.

05

Full visibility

Every lead, reply and meeting sits in your dashboard. You can browse the leads we generate in our public Lead Repository.

06

Emails that stay fresh

We write every email, test it internally before it goes out and replace underperforming templates every month.

From kickoff to your first meeting

You tell us who you want to meet. We handle everything between that and a booked call.

Step 1

Define your ideal client

Seat range, verticals, service area and what counts as a qualified lead for you.

Step 2

We build the list and emails

Prospects researched by our in-house team, emails written for MSP buyers.

Step 3

We reach out and follow up

Email-led outreach, then follow-up for as long as it takes for the timing to be right.

Step 4

Meetings land on your calendar

With the prospect's title, what they asked for and the context you need before the first call.

TLM vs the alternatives

How we compare with a typical generalist agency and hiring an in-house SDR.

TLM
Generalist agency
In-house SDR
Focus
MSPs only
Any industry
Depends on the hire
Prospect lists
Built around your service area
Broad national databases
You source and pay for them
What you pay for
A base fee plus qualified appointments
A retainer, results or not
Salary, tools and ramp-up time
Follow-up
Months, until the timing changes
A short sequence
Stops when they're busy or leave
Visibility
Live dashboard and Lead Repository
A monthly report
Whatever you set up

See what TLM would build for your territory

Tell us your service area and the clients you want. We'll walk you through how we'd fill your calendar.