Smart Prospecting Powers $11K MRR for an Ohio MSP
They focus on serving small to mid-sized companies by targeting IT decision-makers to meet their specific technology needs.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The MSP had invested in digital ads and purchased lead lists, but most prospects weren’t decision-makers or didn’t fit their service model.
- Sales efforts were bogged down by wasted time chasing cold or unresponsive leads.
- The lack of a consistent, quality-driven pipeline made it hard to project revenue growth or confidently scale the team.
Our Plan
- Shifted focus away from generic lists and ads by building a precision-targeted prospecting system using AI to filter for company size, industry, and IT needs.
- Created multi-touch campaigns designed to engage executives with personalized outreach, instead of one-size-fits-all messaging.
- Handled response management and appointment scheduling, allowing the MSP’s sales team to concentrate solely on closing warm opportunities.
Result
- Generated a predictable 1–2 high-value appointments each month, replacing the uncertainty of ads and lists.
- Secured $11,000 in new MRR within the first campaign cycles.
- Freed the sales team from chasing poor-quality leads, enabling them to focus on strategic deals and long-term clients.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
