How a White Plains MSP Closed a $16,600 MRR Deal with a Local Manufacturer
A Managed IT email campaign reached the COO of a manufacturer frustrated with their current MSP. 115 days later, it closed as our client's biggest deal in two years.
What wasn't working
The manufacturer was spending $14,000 to $18,000 per month with their current MSP and not getting quality service. Response times were slow, the techs and account managers kept changing, and they had no way to see their own support tickets, Microsoft 365 licenses, hardware or software. They wanted a knowledgeable, proactive IT partner close to home.
- $14K–$18Kmonthly spend with the old MSP
- Slow responseand constant tech and account manager turnover
- No ticket visibilityno way to view or track their own support tickets
- No license or asset viewno view of their M365 licenses, hardware or software
From first email to signed contract
- Jan 17, 2026 · Day 0
Contact identifiedTLM identified the Chief Operating Officer and enrolled them in a Managed IT email campaign about IT and tech support.
85 days of consistent follow-up - Apr 12, 2026 · Day 85
First responseTLM recorded the first reply from the COO's office.
15 days to a meeting - Apr 27, 2026 · Day 100
Meeting heldTLM set the meeting between the COO and our MSP client.
15 days to close - May 12, 2026 · Day 115
Deal closed at $16,600 per monthThe engagement started with an onboarding project, then moved to monthly managed services.
The words that got the reply
The email was part of a Managed IT campaign. Because the prospect's main pain was slow response, these were the words that landed:
- local
- tech support
- IT support
- on-site support
How our client answered every pain point
TLM got our client into the room. This is what won the deal.
- Slow response timesClient references who vouch for fast response
- Tech and account manager turnoverEvery tech has been with the company 4+ years
- No view of support ticketsClient portal to view and track every support ticket
- No view of M365, hardware or softwarePortal also shows licenses, hardware and software
- Risk of switching providers3-month money-back guarantee
They were happy that we were able to provide references that can attest to our quick response times, and that all our techs have been with the company 4 years or more. They were also happy that we provide a guarantee that if they are not happy with our service after 3 months, we would return any monies to them.
What the deal delivered
The deal is our client's biggest in two years, and one month of it pays for almost two years of TLM.
- $199,200annual recurring revenue from one deal
- 22x+return on the MSP's annual TLM spendThe MSP invests $8,500 to $9,000 a year with TLM. One month of this contract covers almost two years of fees.
- Firstmanufacturing clientRoom to upsell security, compliance and Microsoft licensing management.
- Growthfunded by one closureOpens doors to similar-size manufacturers and pays for an extra technician or better security tooling.
How a White Plains MSP Closed a $16,600 MRR Deal with a Local Manufacturer
A Managed IT email campaign reached the COO of a manufacturer frustrated with their current MSP. 115 days later, it closed as our client's biggest deal in two years.
Business Problem
The manufacturer was spending $14,000 to $18,000 per month with their current MSP and not getting quality service. Response times were slow, the techs and account managers kept changing, and they had no way to see their own support tickets, Microsoft 365 licenses, hardware or software. They wanted a knowledgeable, proactive IT partner close to home.
Prospect Timeline
- Day 0Jan 17, 2026Contact identified
TLM identified the Chief Operating Officer and enrolled them in a Managed IT email campaign about IT and tech support.
85 days of consistent follow-up - Day 85Apr 12, 2026First response
TLM recorded the first reply from the COO's office.
15 days to a meeting - Day 100Apr 27, 2026Meeting held
TLM set the meeting between the COO and our MSP client.
15 days to close - Day 115May 12, 2026Deal closed at $16,600 per month
The engagement started with an onboarding project, then moved to monthly managed services.
Trigger Words
The email was part of a Managed IT campaign. Because the prospect's main pain was slow response, these were the words that landed:
Why They Switched
TLM got our client into the room. This is what won the deal.
“They were happy that we were able to provide references that can attest to our quick response times, and that all our techs have been with the company 4 years or more. They were also happy that we provide a guarantee that if they are not happy with our service after 3 months, we would return any monies to them.”
Our MSP client, White Plains, NY
Result
The deal is our client's biggest in two years, and one month of it pays for almost two years of TLM.
The MSP invests $8,500 to $9,000 a year with TLM. One month of this contract covers almost two years of fees.
Room to upsell security, compliance and Microsoft licensing management.
Opens doors to similar-size manufacturers and pays for an extra technician or better security tooling.
“Simply the best!”
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
Email-focused sales/lead generation partner services
Easy to work with and accessible. They generally provide qualified leads and contacts to companies who are really looking for solutions. TLM is a solid partner and delivers on their promise to assist in finding new prospects within the desired demographics.Having TLM as an extension of my marketing and lead gen team extends my team's outreach efforts.
Owner,
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The Lead Market is helping us solve the biggest challenge MSPs face—consistent, high-quality lead generation.Their focused approach saves us time and connects us with the right prospects. Their ability to speak the MSP language has made our campaigns more effective and relevant. TLM is not just solving a problem—they’re helping us grow with purpose.
Owner,
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Owner,
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CEO,
Outstanding digital marketing company
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VP,
Responsive, professional and have under promised and overdelivered
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President,
Excellent
We have been working with The Lead Market since early 2018, and they have consistently delivered excellent and reliable results. Their lead generation efforts are always thorough, professional, and effective for Business. They are always proactive and stay on top of things, making them a reliable and trusted partner in helping us grow our business. We highly recommend their reliable services!
Owner,
They've been a solid, reliable source of clients for me.
They are highly responsive, almost over-communicative, ensuring I’m always informed. They dedicate time to prospecting, emailing, and setting appointments on my behalf—tasks I simply don’t have time for. Their proactive approach takes the pressure off me, allowing me to focus on closing deals while they handle the essential groundwork to keep the sales pipeline flowing smoothly.
Owner,
Great investment
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President,
Very proactive, methodical, and consistent lead generation at a very reasonable price.
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Owner,
Amazing Customer Support
The team genuinely takes the time to understand our market and unique position. We’re impressed with the quality of leads they consistently provide. Their thoughtful approach ensures that the leads are relevant, making the entire lead generation process smooth & effective. This level of care and professionalism supports our business growth and helps us achieve our goals.
President,
Excellent Lead Generation Service
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President,
TLM Service Review
I truly appreciate the team’s willingness to jump in and resolve any issues quickly and efficiently. Their proactive approach and dedication ensure smooth operations and minimal disruptions. This level of responsiveness gives me confidence that any challenges will be handled promptly, making our collaboration both reliable and effective.
Manager,
Proven Sales Methodology
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GM Sales,
We have had a great experience with Vivek's team
We have been partnering with The Lead Market (TLM) for a few years now, and they have significantly expanded our RRM through effective marketing strategies. TLM serves as an extension of our team, assisting in both marketing and outbound lead generation efforts. Their expertise and support have been instrumental in driving our business growth and achieving our objectives.
Owner,
Consistent, Reliable, Affordable Lead Generation
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COO,
Excellent Lead Generation Services
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Director Sales,
Lead generation that works
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President,
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President,
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Owner,
TLM leads
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Owner,
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President,
A Reliable Partner for High-Quality Lead Generation!
When it comes to improving our lead generation efforts, The Lead Market (TLM) has been a superb partner. Their team's professionalism and knowledge have streamlined our outreach process, resulting in a noticeable rise in high-quality leads. The campaigns are executed precisely, and real-time analytics allow us to efficiently track performance.
Director,
Solid, Qualified Leads
TLM has provided leads that are already interested in our services, so it has been relatively easy to close most of the deals and gain new clients. They help us reach out to new clients by providing us with leads, interested in our services. They provide detailed information about the prospect and follow up to ensure that the meeting took place.
President/CEO,
Consistent Quality and Affordable Marketing
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President,
Growing my business with qualified leads.
TLM provides a great resource for building lead lists based on my criteria. They develop compelling email campaigns focused on gaining leads' attention to schedule appointments. Most business owners seem to agree that finding qualified leads is a significant challenge. That is the case for me. I have relied on TLM to search and connect me with quality leads for many years.
President,
Great value and excellent results
Campaigns run automatically with very low overhead. I didn’t need to invest much work in launching. We set simple parameters and leads started flowing. Monthly lead qualification ensures that I don’t pay for bad leads. The Lead Market delivers quality, responsive leads that convert, saving me the expense of a full-time hire.
Owner,
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Owner,
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Owner,
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Owner,
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Owner,
Great lead gen partner for our Managed IT Services.
The Lead Market is a true partner and understands the size & type of business we are looking for, which limits our time qualifying leads and allows for a smooth sales process. Also, the Lead Market helps us target qualified leads in our territories for introductory meetings. We've partnered for 7 years now and won numerous loyal clients through their lead generation efforts.
Sales Manager,
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When I signed up with them, my expectations were lukewarm at best because of past experiences with other similar companies that charged high fees but only delivered just enough results to avoid being terminated. However, my experience with them has been different, and they have exceeded those low expectations consistently over time.
Owner,
The Lead Market who has been a huge success for us
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CEO,
The Lead Market has been a great success for us
The Lead Market has been a great success for us. Vivek and his team are highly professional, responsive, and a pleasure to work with. Their dedication and expertise have made a significant positive impact on our lead generation efforts. We are very satisfied with their services and would highly recommend them to anyone seeking reliable and effective marketing support.
President,
Great Service!
They conducted a very thorough review of our needs and delivered great results. We have acquired new customers and received quite a few warm leads, which has made closing deals much easier and more efficient. Their approach has significantly improved our sales process by providing relevant prospects who are ready to engage and convert quickly.
President,
The Lead Market finds leads
I hired The Lead Market to run email campaigns aimed at building up my sales pipeline. They consistently nurture prospects and generate quality leads, helping to keep the pipeline full and active. Their reliable approach has made a real difference in my lead generation efforts, providing steady support for my sales growth. They help prospects to convert into a client.
President,
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Manager,
The Lead Market Service Review
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President,
Simply the best!
I've worked with V and his team for a few years now. They are experts. Since we've used them, we've aquired more clients and lead appointments at a very fair rate for their services. We can focus on our clients and each prospect without splitting our attention to trying to acquire more leads via in-house lead generation efforts.