How an Austin MSP Turned Two Replies into $4,000 MRR and an $8,000 Project
A site contractor’s General Manager replied “I’m interested” after nine months in the campaign and met our client the next morning. A small architecture firm replied on the day it was added, asked for help with an equipment upgrade, and signed an $8,000 project.
What wasn't working
Our client wanted both kinds of business: monthly managed contracts that build MRR, and project work that opens the door with smaller firms. The same campaign produced one of each, at very different speeds.
- 286 daysbefore the contractor replied
- Same dayreply from the architecture firm
- Next daymeeting for both
- 11–50employees at both companies
From first email to signed contract
- Oct 13, 2023 → Jul 25, 2024 · Day 286
Site contractor: the General Manager repliesTLM enrolled the General Manager and President of an Austin earthwork and underground-utilities contractor (11–50 employees). The GM replied on day 286 asking for a meeting the next morning, and the call was held at 9 am on Jul 26.
286 days of follow-up, then a meeting the next morning - Nov 11, 2024 · Same day
Architecture firm: the Owner repliesThe Owner of a Central Austin architecture firm (11–50 employees) replied to the first email on the day it arrived, asking for help with an equipment upgrade. The call was held at 4 pm the next day.
Replied to the first email on the day it arrived - 2024
$4,000 MRR and an $8,000 projectThe contractor signed at $4,000 a month. The architecture firm signed an $8,000 project: a 20-hour block contract plus $2,900 of hardware, implemented in December 2024.
The words that got the reply
Each prospect replied to a different email. The subject lines on their replies:
- Trying to make a contact
- Can we connect?
How our client answered every pain point
[[The replies|They said what they wanted|Who replied|What they wrote]] One asked for a meeting the next morning; the other described the project in the first email.
- Site contractor, General Manager“I’m interested send me an invite for tomorrow morning.”
- Architecture firm, Owner“We are in need of some equipment upgrade and we would love to do it with some IT guidance.”
What the deal delivered
[[Results|What the deals delivered]] Recurring revenue and a project from the same campaign.
- $48,000annual recurring revenue from the contractor
- $4,000new monthly recurring revenue
- $8,000project from the architecture firmA 20-hour block contract plus $2,900 of hardware.
- 1 dayfrom reply to meeting, both deals
How an Austin MSP Turned Two Replies into $4,000 MRR and an $8,000 Project
A site contractor’s General Manager replied “I’m interested” after nine months in the campaign and met our client the next morning. A small architecture firm replied on the day it was added, asked for help with an equipment upgrade, and signed an $8,000 project.
Business Problem
Our client wanted both kinds of business: monthly managed contracts that build MRR, and project work that opens the door with smaller firms. The same campaign produced one of each, at very different speeds.
Prospect Timeline
One prospect replied after 286 days, the other on day one. Both met our client the next day.
Result
$48,000 annual recurring revenue plus an $8,000 project
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