How an Atlanta MSP Added $5,000 MRR from Two Replies After 6 and 14 Months
Two metro Atlanta companies stayed in our client’s Managed IT campaign long after most outreach would have stopped. One asked for an in-person visit and brought his CFO to it. The other booked a call within a week. Both signed.
What wasn't working
Mid-size companies around Atlanta usually have someone handling IT, whether an in-house director or the COO. A cold email rarely gets an answer while that arrangement works. The campaign had to stay in front of the decision-maker until something changed.
- 11–50employees at both companies
- 197 & 442days in the campaign before each reply
- In-house ITat the fabricator: a director and a support specialist
- CFOjoined the first meeting
From first email to signed contract
- Oct 24, 2023 → May 8, 2024 · Day 197
Metal fabricator: the IT Director repliesThe Director of Information Services at an Atlanta metal fabricator (11–50 employees) replied on day 197 asking for an in-person visit. The same day he offered two dates and invited his IT Support Specialist and the CFO. The meeting was held at their office on May 13.
The buyer widened the meeting himself - Oct 11, 2023 → Dec 26, 2024 · Day 442
Fleet tag and title services firm: the COO repliesThe COO of a Decatur firm that manages tags, titles and registrations for fleets (11–50 employees) replied the day after Christmas with a time. The call was held on Jan 3, 2025.
442 days of follow-up before the reply - 2024–2025
Two deals closed at $5,000 per monthMetal fabricator at $3,000 a month and fleet services firm at $2,000 a month.
The words that got the reply
Both prospects replied to the same short follow-up asking for a call. The subject line:
- Call w/[our client]?
How our client answered every pain point
[[The replies|Short replies, ready to meet|Who replied|What they wrote]] Neither reply asked for more information. Both went straight to a meeting time.
- Fabricator, IT Director“If you want to schedule a time to actually come by and speak in person that is fine.”
- Fabricator, IT Director“I will also have my IT Support Specialist and my boss [the CFO] invited as well.”
- Fleet services firm, COO“I am available on Monday 12/30 at 10am.”
What the deal delivered
[[Results|What the deals delivered]] Two new clients from contacts who waited months to reply.
- $60,000annual recurring revenue from two deals
- $5,000new monthly recurring revenue
- 5 daysfrom reply to an in-person meetingThe CFO was in the room for the first conversation.
- 2 sectorsmanufacturing and fleet servicesEach is a reference for similar companies in metro Atlanta.
How an Atlanta MSP Added $5,000 MRR from Two Replies After 6 and 14 Months
Two metro Atlanta companies stayed in our client’s Managed IT campaign long after most outreach would have stopped. One asked for an in-person visit and brought his CFO to it. The other booked a call within a week. Both signed.
Business Problem
Mid-size companies around Atlanta usually have someone handling IT, whether an in-house director or the COO. A cold email rarely gets an answer while that arrangement works. The campaign had to stay in front of the decision-maker until something changed.
Prospect Timeline
The two prospects replied after 197 and 442 days. Both meetings followed within a week.
Result
$60,000 annual recurring revenue from two deals
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