Wausau-Based MSP Closes $7K MRR Deal in Their First Quarter
Our client, an MSP serving Wausau and Stevens Point in central Wisconsin, wanted to expand their client base but struggled with consistent lead generation.
Business Problem
- Like any other MSPs, they had the similar issues of finding new customers as they wanted to grow their client base as well as scale their services.
- MSP lead generation was one of the toughest challenges they faced, as finding leads means hiring a professional team and setting up systems, which wasn’t going to be a wise choice considering the expenses and effort it takes.
- Outsourcing lead generation was the only option they could choose, but at the same time they wanted the agency to be well experienced and trustworthy, with non-negotiable transparency and active communication. So they don’t feel left out of lead generating operations.
Our Plan
- First we communicated all the queries and confusion from both ends. Once we understood their needs and desires, we discussed our email marketing strategy with them, as email marketing is the most effective and trusted way of generating leads.
- We first designed a messaging strategy focusing on the pain point their services solve, which includes creating personalized email copies before starting campaigns.
- Not to mention, we also designed them their ideal customer profile and targeted only those who are key decision makers, which increased the chances of responses in campaigning.
- Once due diligence was done, we started the campaigns where we focused on targeting key decision maker and keep on nurturing leads until they turn hot enough for further sales conversions.
- We also provide them with a portal where they can track the activities and get notifications of upcoming sales appointments, keeping them always updated.
Result
- With a strategic approach we were able to generate positive responses in the campaign, where we received an average of 3-4 leads in the first two months.
- Before quarter ends, they managed to convert the hot lead that we assigned a meeting with, gaining a massive $7000 MRR for 12 months.
- Ever since partnering with us, they have received a steady flow of sales qualified leads and appointments, making it easier for the sales team to focus on converting them into customers rather than filtering them out.
“Simply the best!”
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
Email-focused sales/lead generation partner services
Easy to work with and accessible. They generally provide qualified leads and contacts to companies who are really looking for solutions. TLM is a solid partner and delivers on their promise to assist in finding new prospects within the desired demographics.Having TLM as an extension of my marketing and lead gen team extends my team's outreach efforts.
Owner,
Growth-focused, MSP-savvy, and results-driven
The Lead Market is helping us solve the biggest challenge MSPs face—consistent, high-quality lead generation.Their focused approach saves us time and connects us with the right prospects. Their ability to speak the MSP language has made our campaigns more effective and relevant. TLM is not just solving a problem—they’re helping us grow with purpose.
Owner,
TLM is a great company to work with!
The Lead Market makes it very easy to communicate with them regarding our needs and wants. As a customer, we're assigned a team member from TLM who is great to work with. They meet with us virtually whenever it's needed to discuss changes in our strategy.
Owner,
Amazing Results!! Almost too good to be true
For years, we struggled generating leads despite trying many strategies like cold calling and direct marketing with minimal results. Within months, they helped us find qualified, ready-to-buy prospects. Their system follows up well, schedules appointments, and tracks warm leads—replacing the need for a business development rep. The money spent is worth every penny.
CEO,
Outstanding digital marketing company
They are professional, knowledgeable, and highly successful in their marketing efforts. Thanks to their online digital marketing, we’ve gained numerous customers. Their expertise means we don’t need an in-house marketing team—they effectively become our team. Their support has been invaluable in driving growth and managing our marketing activities with efficiency and professionalism.
VP,
Responsive, professional and have under promised and overdelivered
We provide lead generation services for both our clients and our agency, ensuring a steady stream of leads. Our focus is on consistently delivering high-quality leads that help drive business growth and maintain a healthy sales pipeline. This reliable flow of prospects supports ongoing success and strengthens relationships with our clients and partners. They are trustworthy.
President,
Excellent
We have been working with The Lead Market since early 2018, and they have consistently delivered excellent and reliable results. Their lead generation efforts are always thorough, professional, and effective for Business. They are always proactive and stay on top of things, making them a reliable and trusted partner in helping us grow our business. We highly recommend their reliable services!
Owner,
They've been a solid, reliable source of clients for me.
They are highly responsive, almost over-communicative, ensuring I’m always informed. They dedicate time to prospecting, emailing, and setting appointments on my behalf—tasks I simply don’t have time for. Their proactive approach takes the pressure off me, allowing me to focus on closing deals while they handle the essential groundwork to keep the sales pipeline flowing smoothly.
Owner,
Great investment
The team is easy to work with and delivers great ROI. They’re always helpful whenever we have questions, providing clear support. Their excellent lead generation allows me to focus on closing business without distractions. Overall, their service makes the sales process smoother and more efficient, helping drive consistent growth for our company.
President,
Very proactive, methodical, and consistent lead generation at a very reasonable price.
Constant innovation, investing in their people and technology, and staying one step ahead of the competition enable them to deliver new leads at a very reasonable cost. They focus on generating leads for potential new clients within our targeted industry verticals, ensuring relevant and cost-effective results that drive business growth and opportunity.
Owner,
Amazing Customer Support
The team genuinely takes the time to understand our market and unique position. We’re impressed with the quality of leads they consistently provide. Their thoughtful approach ensures that the leads are relevant, making the entire lead generation process smooth & effective. This level of care and professionalism supports our business growth and helps us achieve our goals.
President,
Excellent Lead Generation Service
TLM consistently delivers high-quality sales-qualified leads, ensuring strong ROI. Their advanced tools offer complete transparency into performance metrics, allowing businesses to track progress. By combining reliable lead generation with clear insights, TLM supports sustained business growth and maximizes sales potential through data-driven strategies and measurable results.
President,
TLM Service Review
I truly appreciate the team’s willingness to jump in and resolve any issues quickly and efficiently. Their proactive approach and dedication ensure smooth operations and minimal disruptions. This level of responsiveness gives me confidence that any challenges will be handled promptly, making our collaboration both reliable and effective.
Manager,
Proven Sales Methodology
They are always ready to engage and put forward ideas, tailored through analytics. We've seen consistent success over the past few years thanks to a proven email lead generation strategy that truly delivers. The team is exceptional—collaborative, hands-on, and fully invested in our outcomes. They work side-by-side with us like true partners, letting the results speak for themselves.
GM Sales,
We have had a great experience with Vivek's team
We have been partnering with The Lead Market (TLM) for a few years now, and they have significantly expanded our RRM through effective marketing strategies. TLM serves as an extension of our team, assisting in both marketing and outbound lead generation efforts. Their expertise and support have been instrumental in driving our business growth and achieving our objectives.
Owner,
Consistent, Reliable, Affordable Lead Generation
They are willing to work with us on what our requirements and minimums are. They also do a great job of filtering 'bad' leads—any leads we get from TLM are solid leads. They provide us with reliable leads month over month at a reasonable rate, ROI-friendly. Their flexibility and quality have been invaluable to our business.
COO,
Excellent Lead Generation Services
They continue to nurture cold and warm leads until appointments are set, and they update their metric qualifiers to improve their turnaround. Great communication. My firm uses The Lead Market to help fill the top of our sales funnel with qualified B2B leads and appointments with companies interested in our services, actually helping in our sales pipeline.
Director Sales,
Lead generation that works
Consistent leads averaging 2–3 quality leads per month. I also appreciate that they do check-in calls once per month to ensure they are providing what we need, making communication easier. I have used The Lead Market for 5 years now, and they consistently deliver quality leads. They have been a crucial part of our company's growth through the years.
President,
Great Marketing Service!
They are good at following up, they let me review and confirm the leads that I am charged for. They are always quick to respond to questions or concerns I have. They are helping us generate warm leads through emails and follow-ups. We have had some really good success, gaining clients that will be with us long term!
President,
Great investment
In the short time we've been working with The Lead Market for a long time, they've brought us several great leads that have turned into orders. I highly recommend utilizing their services—they are very professional and have delivered excellent results. The Lead Market consistently provides us with qualified leads from prospects who are genuinely interested in what we offer.
Owner,
TLM leads
They are very engaged and responsive. They have generated some very good leads for me, who are now my customers. We have an update meeting every two weeks to discuss leads and understand where the conversations are with potential leads. We use TLM for lead generation, and their support has been invaluable in driving our business forward.
Owner,
Outstanding Email Marketing Services – Highly Recommend!
We’ve had an exceptional experience with TLM for our email marketing needs. Their team is responsive, helping us achieve goals. Their user-friendly platform offers seamless automation and detailed analytics. Since our partnership, engagement have increased. They understand our business and provide scalable strategies. No looking further- The Lead Market. Highly recommend!
President,
A Reliable Partner for High-Quality Lead Generation!
When it comes to improving our lead generation efforts, The Lead Market (TLM) has been a superb partner. Their team's professionalism and knowledge have streamlined our outreach process, resulting in a noticeable rise in high-quality leads. The campaigns are executed precisely, and real-time analytics allow us to efficiently track performance.
Director,
Solid, Qualified Leads
TLM has provided leads that are already interested in our services, so it has been relatively easy to close most of the deals and gain new clients. They help us reach out to new clients by providing us with leads, interested in our services. They provide detailed information about the prospect and follow up to ensure that the meeting took place.
President/CEO,
Consistent Quality and Affordable Marketing
The Lead Market's lead generation and appointment setting is a consistent and highly engaged process. They keep us informed about their goals and maintain a steady stream of leads for our company. They've secured our largest clients to date. We needed a marketing partner to open opportunities for our services, and TLM has delivered exceptional results.
President,
Growing my business with qualified leads.
TLM provides a great resource for building lead lists based on my criteria. They develop compelling email campaigns focused on gaining leads' attention to schedule appointments. Most business owners seem to agree that finding qualified leads is a significant challenge. That is the case for me. I have relied on TLM to search and connect me with quality leads for many years.
President,
Great value and excellent results
Campaigns run automatically with very low overhead. I didn’t need to invest much work in launching. We set simple parameters and leads started flowing. Monthly lead qualification ensures that I don’t pay for bad leads. The Lead Market delivers quality, responsive leads that convert, saving me the expense of a full-time hire.
Owner,
Extraordinary Value
TLM continues to improve their performance, processes, and portal. The marketing rep is great at handing off meetings and informing prospects they will meet with me. Sometimes calendar links get disconnected—likely my issue—so appointment setting needs some extra care. Occasionally, appointments are set the next day. Just a note to block calendar time when no appointments are wanted.
Owner,
Great Partner for Quality Leads
What I like best about The Lead Market is the quality of their leads and how well they align with our ideal customer profile. They understand our business and deliver prospects genuinely interested and ready to talk. Their targeted approach has saved time, improved our pipeline, and helped us focus on closing deals instead of chasing unqualified leads.
Owner,
Delivered High-Quality Leads Faster Than Expected
Their team is highly professional, communicative, and clearly understands the importance of speed without compromising quality. It’s truly rare to find a B2B lead generation partner that consistently hits the mark this well, this early. We are very convinced by their work and looking forward to continuing our successful partnership for many more projects ahead!
Owner,
Driving business with qualified leads
We have partnered with The Lead Market (TLM) since our business began 5 years ago. They provide follow-up, highly qualified leads, and deliver on their promises. TLM regularly reviews accounts and remains accessible. Their lead nurturing and appointment setting with decision-makers have been invaluable. TLM’s expertise and budget management make them a trusted, reliable partner.
Owner,
Great lead gen partner for our Managed IT Services.
The Lead Market is a true partner and understands the size & type of business we are looking for, which limits our time qualifying leads and allows for a smooth sales process. Also, the Lead Market helps us target qualified leads in our territories for introductory meetings. We've partnered for 7 years now and won numerous loyal clients through their lead generation efforts.
Sales Manager,
The Lead Market team has been a revelation!
When I signed up with them, my expectations were lukewarm at best because of past experiences with other similar companies that charged high fees but only delivered just enough results to avoid being terminated. However, my experience with them has been different, and they have exceeded those low expectations consistently over time.
Owner,
The Lead Market who has been a huge success for us
Their professionalism and marketing expertise have driven a remarkable 300% sales increase for us in the past year. Their strategic approach and dedication have truly made a difference in growing our business. We are extremely satisfied with their results and confidently recommend their services to anyone seeking effective marketing solutions and significant sales growth.
CEO,
The Lead Market has been a great success for us
The Lead Market has been a great success for us. Vivek and his team are highly professional, responsive, and a pleasure to work with. Their dedication and expertise have made a significant positive impact on our lead generation efforts. We are very satisfied with their services and would highly recommend them to anyone seeking reliable and effective marketing support.
President,
Great Service!
They conducted a very thorough review of our needs and delivered great results. We have acquired new customers and received quite a few warm leads, which has made closing deals much easier and more efficient. Their approach has significantly improved our sales process by providing relevant prospects who are ready to engage and convert quickly.
President,
The Lead Market finds leads
I hired The Lead Market to run email campaigns aimed at building up my sales pipeline. They consistently nurture prospects and generate quality leads, helping to keep the pipeline full and active. Their reliable approach has made a real difference in my lead generation efforts, providing steady support for my sales growth. They help prospects to convert into a client.
President,
TLM has been a game changer
We are very pleased with the response time and quality of leads provided by TLM. Thanks to their support, we have been able to bring our services to market faster than ever before. Their efficient lead generation and quick communication have played a key role in accelerating our growth and reaching new customers effectively.
Manager,
The Lead Market Service Review
We have multiple companies that The Lead Market has assisted with lead generation over the years. Their adaptable and efficient process works well across many industries. Thanks to their expertise, several businesses have seen significant growth. The Lead Market consistently delivers quality leads and helps connect companies with the right prospects for lasting success.
President,
Simply the best!
I've worked with V and his team for a few years now. They are experts. Since we've used them, we've aquired more clients and lead appointments at a very fair rate for their services. We can focus on our clients and each prospect without splitting our attention to trying to acquire more leads via in-house lead generation efforts.
