How a Gainesville MSP Closed $5,010 MRR from Two Replies a Month Apart
In September 2024 an accounting firm forwarded our client’s email to its Systems & Process manager, who asked to meet at the office two days later. A month after that, a construction company founded in 1884 replied 19 days after entering the campaign.
What wasn't working
Our client covers Gainesville and Ocala. One prospect was a CPA firm that already had someone managing systems and needed support alongside them. The other was a long-established Ocala contractor run by operations. Each needed its own message: Co-Managed IT for the firm with internal staff, Managed IT for the contractor.
- 2 countiesAlachua and Marion
- 2 campaignsCo-Managed IT and Managed IT
- 140 yearsin business at the construction company
- 11–50employees at both companies
From first email to signed contract
- Sep 9, 2024 · Same day
CPA and advisory firm: the email is forwardedOur Co-Managed IT email was forwarded inside a Gainesville CPA firm (11–50 employees) to its Systems & Process Manager. She replied the same day asking to meet at the office, and the meeting was held on Sep 11.
The email was passed to the right person inside the firm - Sep 20, 2024 → Oct 9, 2024 · Day 19
Construction company, est. 1884: the Director of Operations repliesTLM enrolled the Director of Operations, Controller and President of an Ocala construction company (11–50 employees). The Director of Operations replied on day 19 with a time, and the call was held on Oct 14.
19 days from first email to reply - 2024
Two deals closed at $5,010 per monthConstruction company at $3,300 a month and CPA firm at $1,710 a month.
The words that got the reply
Each prospect replied to a different email. The subject lines on their replies:
- Touch base
- Trying to schedule a call
How our client answered every pain point
[[The replies|Both asked for a meeting in the first line|Who replied|What they wrote]] Neither prospect asked for more information first.
- CPA firm, Systems & Process Manager“Yes, we would like to have a meeting to discuss: does 10am Wednesday September 11 work for you & your team?”
- Construction company, Director of Operations“Can we do next Monday 10/14 at 1:30pm?”
What the deal delivered
[[Results|What the deals delivered]] Two new clients in two counties within a month.
- $60,120annual recurring revenue from two deals
- $5,010new monthly recurring revenue
- 30 daysbetween the two repliesTwo new clients came from one month of campaign activity.
- 2 daysfrom the CPA firm’s reply to an in-person meeting
How a Gainesville MSP Closed $5,010 MRR from Two Replies a Month Apart
In September 2024 an accounting firm forwarded our client’s email to its Systems & Process manager, who asked to meet at the office two days later. A month after that, a construction company founded in 1884 replied 19 days after entering the campaign.
Business Problem
Our client covers Gainesville and Ocala. One prospect was a CPA firm that already had someone managing systems and needed support alongside them. The other was a long-established Ocala contractor run by operations. Each needed its own message: Co-Managed IT for the firm with internal staff, Managed IT for the contractor.
Prospect Timeline
The two prospects replied 30 days apart. Both met our client within a week.
Result
$60,120 annual recurring revenue from two deals
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