We customize our approach according to the needs of each of our clients.
First, we’ll work together to narrow down a target audience. This is important so that we can then design our B2B email marketing program around the attributes unique to that audience. Based on our experience, we’ll also suggest the kind of campaigns your company should run, and we will of course help create and then execute them. Every TLM client is assigned a dedicated resource, ensuring that you receive the support you need throughout the process. Once leads begin replying, we read every email and then take time to nurture the ones which are neutral or positive. We’ll also prioritize scheduling any hot leads that come in. When it comes to cold and warm leads, we’ll continue to nurture them with the goal of getting them on the calendar sooner or later. In this business, follow-ups are key to success, and we always prioritize them.
We’ve successfully generated leads for clients in a number of industries, including technology (SAP support, mobile development, web development, application development), MSPs, staffing, shipping, manufacturing, and retail.
To us, the goal of B2B lead generation and appointment setting is to deliver prospects who have genuine needs. Based on data reported by prior clients, our lead-to-business ratio is around 81%. We’re also successful in finding the right decision makers at prospect companies, which speaks to the quality of our data. We fine tune our lists quarterly to ensure we are targeting contacts who have the right decision-making authority. Quality leads make the difference, and we work hard to deliver as many as we can to help you close deals and propel your business forward.