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6 Outdated Marketing Strategies to Leave Behind

6 Outdated Marketing Strategies to Leave Behind

April 2, 2022

We’re in the midst of a paradigm shift in marketing.

The old rules are quickly becoming outdated, and the new ones are under transformation. 

Part of this transition — undoubtedly thanks to social media and the internet as a whole — means traditional methods and strategies are moving out of favor while new ones are taking over. 

If you’re a business owner and are not up-to-date with your marketing strategies, it’s likely that you are losing more customers and money than you’d like. Bad marketing strategies can actually hurt your business in what is supposed to be a season of growth and prosperity.

One of the best marketing moves you can make during your business's initial launch period is to avoid outdated marketing strategies.

Today we’ll talk about the outdated marketing strategies that you can leave behind as you venture into the future.

Focusing On Quantity Over Quality

When it comes to building your email contact list, it's better to focus on quality over quantity. Instead of worrying about how many people are on your list at the end of the day, focus on how many of those people are actually going to buy from you.

To do this, you need to offer something truly valuable in exchange for someone's email address. This could be a free report, an online course, or free online medical consultation. 

Only when someone opts in for that freebie, ask them a few more questions so you can get an idea of what they're looking for when opting into your list. 

Also, since this process takes time and effort, it’s important to be patient and know that it will pay off in the end since you'll have a much more responsive list.

Pushing A Product Without A Story

Marketing is all about telling stories by identifying a need and filling it or creating one and then offering a solution.

And it's definitely not about pushing products. Yet, many businesses still engage in this outdated marketing practice. 

If you're one of them—still focused on pushing products and services without a story — 2022 is the year to leave that behind.

It's time to tell your story, in the right way and at the right time, to the right people. A good story makes your customers feel like they are a part of your brand.

But here’s another important thing to remember: today's consumer wants a story and not a sales pitch. 

They don't want to be sold something; they want to find the thing that makes them feel connected to on an emotional level, something that will make them feel better, happy, and comfortable. Whether it's a new pair of jeans, the best-selling book, or a state-of-the-art TV, your customer wants more than just a product. They want an experience.

They'll connect with you emotionally and want to share their enthusiasm with others only when you focus on building customer relationships. Unfortunately, you can't build relationships without stories; they are the basis for all human communication.

Relying On Word Of Mouth

Old-school marketers still believe that word of mouth is the best way to attract new customers to their business. Sure, word of mouth is a great marketing strategy, but if you want people talking about your business, you'll have to give them something that’s worth talking about.

Many businesses are left in the dark when it comes to word of mouth and other traditional marketing strategies. They don't know how well their efforts are working, so they can't optimize them for maximum results.

However, hiring email marketing experts allows you to track every interaction with potential customers. Ignoring Social Media

If your company doesn't have a social media presence, it's time to start building one. Social media is one of the best and easiest ways to create exposure for your business, communicate with customers, and even drive sales.

Social media is not a fad or a trend. It has been around long enough that it's safe to say that it isn't going anywhere any time soon.

According to Statista, there are more than 3.6 billion active social media users globally, which is expected to increase by nearly 4.41 billion b 2025.

That means that if you aren't using social media for your business, you could be missing out on billions of people who could potentially be exposed to your brand.

Social media platforms like Facebook, Instagram, and Twitter are great for building brand awareness as well lead generation. However, once you’ve built a following on social media, it’s important to get those leads into your sales funnel — which means asking them to act!

Massive Email Blasts

There was a time when email blasts were an effective way to reach your audience. But people have become warier of spam emails, and they're less likely to open mass emails.

If you want your email to be opened, it must be personalized based on a strong marketing campaign. According to research, personalized emails deliver six times higher transaction rates and six times higher revenue per email than generic emails do.

Overlooking The Power Of Video

You may have heard that “a picture is worth a thousand words” at some point in your life. While this is still true today, a one-minute video is actually worth 1.8 million words!

We all know that marketing has always been an art of persuasion. But, in a world where the average consumer is exposed to over 5,000 messages per day, it’s becoming difficult to make your brand stand out. In fact, a study conducted by Microsoft found that the human attention span has fallen 25 percent in the past 15 years.

To break through this noise and make an impact on your audience, you need to be willing to adapt and try new marketing strategies like video content.

Video content is on the rise, with more consumers than ever watching videos on their smartphones and tablets while they’re on the go. According to another research, over 50% of today’s teens say they watch YouTube every single day. As a result, marketers need to create video content for mobile devices as well as desktop computers if they want to maximize engagement with their target audience.

Cold Calling

There are many number of experts consider that cold calling a time waster that needs to be laid to rest in favor of more successful sales techniques. Need to develop more into qualified or "warm" leads. That means professionals should be working on creative marketing initiatives instead of using their precious sales time on cold calls.

So, if you want to employ a good marketing practice, contact The Lead Market today! We are a reliable and experienced company known for our impeccable pay-per-lead marketing, contact discovery, and lead generation services for IT Companies, Staffing Firms, Tech and B2B clients, and entrepreneurs.

Get started with us today!

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