Sydney MSP achieves rapid success with TLM’s qualified leads
Meet our client, a thriving MSP headquartered in Sydney. Their primary focus is selling Managed IT services to small and medium-sized businesses.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- They are a well-established MSP serving over 300 clients across Australia. However, they had fewer clients in Sydney. Despite trying multiple vendors, they did not achieve favorable results.
- Additionally, the business experienced slower growth after the COVID-19 pandemic, prompting them to seek a fresh strategy that would help them establish a strong sales pipeline.
- Their sales team was facing a shortage of leads to work on, and they were actively searching for a lead generation agency to address this issue.
Our Plan
- We initiated the process of prospecting businesses with 20-100 employees, focusing on key positions like Founders, CEOs, Directors of IT, IT Managers and more.
- We proceeded with designing email templates that highlighted the client's work and services. We sent 4 emails weekly with increasing frequency over time.
- After the campaign, we dedicated our attention to the responses received, leveraging the expertise of our lead identification team.
- We were also mindful of exclusions to ensure that we did not inconvenience any company with our email campaigns. We collected more information via an optional form to facilitate productive discussions with leads.
Result
- In the first month, we generated about four leads, resulting in one business deal closing within that month.
- Further they began receiving an average of six leads per month on their calendar, much to the surprise of their sales team.
- After three months of engagement, they generated an MRR of approximately $3600 per month, covering the annual service cost from TLM leads in just three months.
- They expressed their desire to expand this program and extend it to the Melbourne and Brisbane markets.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
