New Jersey IT Staffing Agency's rise with email marketing program
Meet our New Jersey-based client, experts in staffing for technology roles, serving both local and national businesses with a passionate team of 15 professionals.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- A decline in revenue due to reduced staffing needs from their existing clients.
- Economic uncertainties are causing their current clients to put job openings on hold, negatively impacting their business.
- Over reliance on referrals for new business, with a lack of an effective outbound sales pipeline.
Our Plan
- We began by reaching out to companies actively seeking staffing agencies.
- We understand the importance of reaching the right contact and therefore, we targeted everyone from project managers to HR personnel.
- Our strategy included a compelling introductory email showcasing our team’s expertise in the IT staffing industry, followed by weekly follow-up emails.
- We monitored responses around the clock to ensure no leads were missed and involved our client in the outbound email marketing process, helping them understand campaign details.
Results
- Acquisition of two key customers within seven months of engagement, who remain clients to this day.
- Increased organic traffic to their website, contributing to enhanced web presence and brand awareness.
- Identification of a reliable b2b qualified lead partner for other campaigns, such as a candidate leads program to address their challenge of sourcing new candidate profiles for additional job openings.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
