We formulated a clear plan based on our experience in the IT staffing industry:
- We initiated statewide outreach to companies seeking staffing agencies.
- Our prospecting efforts targeted a wide range of individuals, from project managers to HR personnel, ensuring a broad reach within the tech staffing sector.
- We implemented a multi-touchpoint campaign, commencing with an introductory email showcasing our team's expertise and previous work.
- We maintained persistence through weekly emails, varying our messaging to emphasize our IT staffing proficiency and how we could assist them.
- We continuously monitored responses around the clock to ensure no important leads were missed. Responses requiring the client's expertise were promptly forwarded to them.
- Involving the client in the outbound email marketing process allowed them to understand how prospective clients were reacting to the campaigns.