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Case study

Case Studies

Learn how a furniture company based out in Dallas, TX increased their website traffic with TLM email marketing program.

About Client

The furniture company is based out in Dallas, TX and they manufacture and supply quality office furniture nationwide.

the lead market

Business Problem

  • Their primary problem was a lack of public awareness and they don’t have presence in other parts of the country.
  • They had the real problem in hand because the inventory was sort of increasing and the sales were not happening. Every sale was happening through references and they wanted some new customer base. 
  • They did start the digital marketing practice but that also takes time to build the reputation. They did Google Ads as well which had a nice response but a lot of money was going out there. They were looking for a modest pricing model which can build some good traction on the website. 

Our Plan

  • We were doing the b2b lead generation and appointment setting program for one of their other companies which was into software development & managed IT services. When they discussed the problem then our team had come up with this idea of doing a special outbound campaign with only two touchpoints. 
  • Campaign was made in such a way that would make prospects go on the website and check out the furniture items. 
  • We started with 3 resources in contact discovery, campaigning and exclusions functions. This campaign’s motto was just to increase the traction. 
  • Our campaign reach was increasing day by day as the list was growing day by day.  The traction was increasing also with the campaign. This campaign had no lead identification executive as it was just to increase the website traffic and help their digital marketing efforts through outbound campaigns.
  • This campaign was a HTML + Text themed campaign. We started with just 1 campaign initially and then we increased that to 2 touchpoints. 


  • Results were amazing right from the start. We covered Texas in no time. They got some amazing orders and also some of the onsite assessments. 
  • We spoke to the CEO of the furniture company at the end of 1.5 months and he was super happy and wanted to start another campaign for one of their friend’s furniture companies in another state. 
  • We are now working for both the furniture companies with one thing in mind - to increase the website traffic. 
  • This campaign could save money for the clients in terms of direct emails, cold calling.
  • We have recommended this plan to a lot of SaaS companies as well and they liked it and expressed interest in doing the campaign.