How an Electronics Firm used TLM to generate high qualified leads
Our Oregon-based client offers services like electronic contract manufacturing, PCB assembly, box build assembly, custom cable assembly, and wire harness assembly.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The leads they were receiving weren’t from the right people and were short on hands to effectively manage cold calls and email marketing efforts.
- The company retained one vendor for lead generation and appointment setting, but they didn’t deliver qualified leads.
- As a result, the company began investigating alternative channels to acquire qualified appointments.
- They were also worried about the budget they had allocated to lead generation and appointment setting and were interested in less costly alternatives.
Our Plan
- Despite having used email marketing before, the client was not getting the desired leads. We proposed a proven email marketing plan and a means of executing it to deliver the leads they were seeking.
- We started with our basic plan with dedicated team members, designing a rich-text campaign, and targeting owners, CXOs, and leaders.
- A campaigner was then engaged to execute the campaign, ensuring the right contacts at the right companies received the right messages.
- The lead identifier was instructed to forward specific queries related to electronic manufacturing lead generation needs to the client for the right assistance.
Result
- The client was able to secure the leads they wanted and talk to the right people and pay less.
- They freed themselves of the burden of prospecting and writing campaigns/email scripts.
- This campaign worked so well right from the beginning, and the client was impressed with the results. In the first month alone, we delivered 17 leads and continued to generate 12+ conversations each month thereafter.
- Some leads were easy to close, while others were more transactional in nature.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
