DFW-Based MSSP's journey to big business through email marketing
The client is based in DFW and has been servicing the local businesses for the last 35 years. They are known for their quality service & personalized approach.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- Being MSP+MSSP, they were looking for more Managed Security Services contracts. They wanted some partner to reach out to the bigger companies & close some leads for them.
- They had the best technicians in the city, and they were with them for 20+ years. They were looking for some projects which could keep them engaged with the company.
- They have 4 sales professionals, they wanted them to work on some of the quality leads.
Our Plan
- We identified the companies seeking managed security services and we built a targeted email list of decision-makers in these companies.
- The next step was to craft a compelling email campaign that highlights the client's unique selling points.
- We scheduled the email campaign strategically, with the goal of reaching decision-makers at a time when they are most likely to read and respond to the email.
- We further nurtured the leads with follow-up emails or setting up discussions to explore partnership potential.
- Post-campaign, we analyze results of the email campaign and optimize it for better performance including A/B testing, adjusting the email content, or changing the timing of email sends.
Result
- We delivered 52 qualified leads in the calendar year of 2022.
- They have closed 14 businesses with our leads and the rest are in the pipeline.
- Their team is now getting a good flow of appointments and working on closing them, rather than finding them.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
