Explore BPO Company’s winning strategy with TLM for steady leads.
Based in Pennsylvania, our client is a leading BPO company. Their core strength is providing cost-effective solutions, tailored to meet the unique needs of clients.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- Conveying their message effectively in a crowded BPO industry was a significant challenge for the client.
- Despite having a talented sales team and delivering high-quality support, they struggled to win new customers.
- The client faced difficulties generating qualified leads due to ineffective collaboration with external agencies.
- Their existing email marketing campaign had negative repercussions, damaging the company's image with potential spamming concerns. The client desired a strategy to establish a consistent flow of leads.
Our Plan
- We targeted a nationwide audience, focusing on industries where the client excelled, such as insurance and financial services.
- We tailored our email campaigns to emphasize the client’s services.
- Our campaigns highlighted the countries of operation and showcased the recruitment process to convey the quality of services offered.
- Our dedicated lead identifier team monitored the inbox round the clock and introduced leads to the client for personal outreach.
Result
- Within the first six months, the campaign generated several leads. A breakthrough occurred in the seventh month, resulting in the closure of a significant deal.
- By year-end, three deals closed through our lead generation program.
- TLM improved brand awareness, increased website visits, and secured the second largest deal in the client's highlighting the effectiveness of low-cost email marketing.
- The client continues to receive leads and intends to expand the resources dedicated to the current email marketing program.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
