M&A advisory gains significant leads with TLM's B2B email campaign
Based in California, this client specializes in brokering deals between buying and selling companies, particularly focusing on managed service providers.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The client has been in the M&A business for the last 10 years. They were seeking the right B2B lead generation partner rather than working off references.
- They had more buyers than sellers in the MSP industry, and, as a result, they were facing problems meeting demand. They urgently needed qualified leads.
- These buyers were also location-specific, and it was getting difficult to find the right companies to target. A sales representative was making cold calls to MSPs, but with little success.
Our Plan
- This was our first time catering to a company in the M&A business, and we met this client through a reference who had great success with us.
- We adhered to our standard email marketing program to see if our winning strategy would work here as well.
- For prospecting, we focused more on mid-sized MSP companies with 20-150 employees.
- We designed the campaign with three touch points. Our lead identifier was instructed to schedule appointments on the owner’s calendar for direct interests.
Result
- Campaigning helped us know that people were more interested in buying than selling. Despite the challenge of finding leads interested in selling, we delivered one lead in the first month.
- At the start of the second month, our prospects improved, and we soon began generating two to three leads per month.
- After implementing two-touchpoint campaigns, we saw a significant increase in the number of leads, and we were also able to generate around 13 inquiries.
- The client was happy with the growth and remarked that we exceeded his expectations.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
