Power Revenue Growth with Toronto’s Leading B2B Marketing Agency

At TLM (The Lead Market), we help MSPs, tech firms, and growth-focused SMEs scale faster through precision-led lead generation, appointment setting, and demand creation. As a results-driven B2B marketing agency in Toronto, our email-first strategies are built to deliver sales-qualified leads, reduce acquisition costs, and increase your monthly recurring revenue (MRR) consistently.
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Accelerate Growth with Services Built for B2B Sales Success

Sales Qualified Lead (SQL) Generation

We identify and deliver leads who are ready to buy, not just browse. TLM’s SQL campaigns are built around your exact ICP, ensuring that your sales team engages only with decision-makers who’ve shown clear buying intent. This means less time wasted, better conversions, and faster pipeline velocity.

Cost-Optimized

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Appointment Scheduling

We turn qualified leads into confirmed appointments through targeted outreach, timely follow-ups, and smooth scheduling, so your sales team can focus on conversations that convert.

Demand Generation

TLM uses multi-channel, email-first strategies to build awareness and interest in your brand before prospects are ready to engage. We warm up your market, nurture leads with relevant content, and create a continuous flow of demand that drives long-term pipeline growth.

Trusted by amazing clients

Real Results: B2B Lead Generation That Drives Growth

What happens when high-intent leads meet the right sales process? See how two North American businesses grew faster with TLM’s B2B lead generation strategy.

Cybersecurity Firm in British Columbia Books $6.3K in MRR

When their marketing co-founder exited, this cybersecurity firm turned to TLM for growth support. By focusing outreach on product strength and security value, TLM delivered 4 qualified leads in 2 months, resulting in $6.3K MRR and expansion into new product lines.

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Cash Flow SaaS Startup Gains 20 Qualified Leads

With a limited budget and no in-house research, this SaaS company partnered with TLM for lean, infographic-led outreach. Result: 15–20 qualified leads in 4 months and expanded scope to include ongoing data research.

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Canadian MSP Doubles Lead Volume for BC Expansion

Struggling to scale beyond accounting firms, this MSP turned to TLM. Our targeted email campaigns increased monthly lead volume from 3–4 to 7–11, boosting competitiveness and bringing in steady inbound interest.

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Pennsylvania MSP Closes $20K MRR Deal in Life Sciences

Targeting compliance-heavy clinical research firms, this MSP secured a 3-year managed IT contract worth $ 720 K. TLM’s niche outreach and technical-led discovery helped shorten the sales cycle by 40%.

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Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

What our clients say about us

Discover how our lead generation and email marketing services have helped clients achieve qualified leads and grow their businesses.

CEO,

Amazing Results!! Almost too good to be true

For years, we struggled generating leads despite trying many strategies like cold calling and direct marketing with minimal results. Within months, they helped us find qualified, ready-to-buy prospects. Their system follows up well, schedules appointments, and tracks warm leads—replacing the need for a business development rep. The money spent is worth every penny.

CEO,

Parsippany based MSP
VP,

Outstanding digital marketing company

They are professional, knowledgeable, and highly successful in their marketing efforts. Thanks to their online digital marketing, we’ve gained numerous customers. Their expertise means we don’t need an in-house marketing team—they effectively become our team. Their support has been invaluable in driving growth and managing our marketing activities with efficiency and professionalism.

VP,

John's Creek Consulting firm
President,

Responsive, professional and have under promised and overdelivered

We provide lead generation services for both our clients and our agency, ensuring a steady stream of leads. Our focus is on consistently delivering high-quality leads that help drive business growth and maintain a healthy sales pipeline. This reliable flow of prospects supports ongoing success and strengthens relationships with our clients and partners. They are trustworthy.

President,

New York based MSP
Owner,

Excellent

We have been working with The Lead Market since early 2018, and they have consistently delivered excellent and reliable results. Their lead generation efforts are always thorough, professional, and effective for Business. They are always proactive and stay on top of things, making them a reliable and trusted partner in helping us grow our business. We highly recommend their reliable services!

Owner,

North Brunswick based MSP
Owner,

They've been a solid, reliable source of clients for me.

They are highly responsive, almost over-communicative, ensuring I’m always informed. They dedicate time to prospecting, emailing, and setting appointments on my behalf—tasks I simply don’t have time for. Their proactive approach takes the pressure off me, allowing me to focus on closing deals while they handle the essential groundwork to keep the sales pipeline flowing smoothly.

Owner,

Reston & Tysons based MSP
President,

Great investment

The team is easy to work with and delivers great ROI. They’re always helpful whenever we have questions, providing clear support. Their excellent lead generation allows me to focus on closing business without distractions. Overall, their service makes the sales process smoother and more efficient, helping drive consistent growth for our company.

President,

Dallas based MSP
Owner,

Very proactive, methodical, and consistent lead generation at a very reasonable price.

Constant innovation, investing in their people and technology, and staying one step ahead of the competition enable them to deliver new leads at a very reasonable cost. They focus on generating leads for potential new clients within our targeted industry verticals, ensuring relevant and cost-effective results that drive business growth and opportunity.

Owner,

Utah Valley based MSP
President,

Amazing Customer Support

The team genuinely takes the time to understand our market and unique position. We’re impressed with the quality of leads they consistently provide. Their thoughtful approach ensures that the leads are relevant, making the entire lead generation process smooth & effective. This level of care and professionalism supports our business growth and helps us achieve our goals.

President,

Madison based MSP
President,

Excellent Lead Generation Service

TLM consistently delivers high-quality sales-qualified leads, ensuring strong ROI. Their advanced tools offer complete transparency into performance metrics, allowing businesses to track progress. By combining reliable lead generation with clear insights, TLM supports sustained business growth and maximizes sales potential through data-driven strategies and measurable results.

President,

Newark based MSP
Manager,

TLM Service Review

I truly appreciate the team’s willingness to jump in and resolve any issues quickly and efficiently. Their proactive approach and dedication ensure smooth operations and minimal disruptions. This level of responsiveness gives me confidence that any challenges will be handled promptly, making our collaboration both reliable and effective.

Manager,

DFW based Consulting firm
GM Sales,

Proven Sales Methodology

They are always ready to engage and put forward ideas, tailored through analytics. We've seen consistent success over the past few years thanks to a proven email lead generation strategy that truly delivers. The team is exceptional—collaborative, hands-on, and fully invested in our outcomes. They work side-by-side with us like true partners, letting the results speak for themselves.

GM Sales,

Melbourne based MSP
Owner,

We have had a great experience with Vivek's team

We have been partnering with The Lead Market (TLM) for a few years now, and they have significantly expanded our RRM through effective marketing strategies. TLM serves as an extension of our team, assisting in both marketing and outbound lead generation efforts. Their expertise and support have been instrumental in driving our business growth and achieving our objectives.

Owner,

New Hampshire based MSP
COO,

Consistent, Reliable, Affordable Lead Generation

They are willing to work with us on what our requirements and minimums are. They also do a great job of filtering 'bad' leads—any leads we get from TLM are solid leads. They provide us with reliable leads month over month at a reasonable rate, ROI-friendly. Their flexibility and quality have been invaluable to our business.

COO,

RI, MA, CT based MSP
Director Sales,

Excellent Lead Generation Services

They continue to nurture cold and warm leads until appointments are set, and they update their metric qualifiers to improve their turnaround. Great communication. My firm uses The Lead Market to help fill the top of our sales funnel with qualified B2B leads and appointments with companies interested in our services, actually helping in our sales pipeline.

Director Sales,

Morritown based MSP
President,

Lead generation that works

Consistent leads averaging 2–3 quality leads per month. I also appreciate that they do check-in calls once per month to ensure they are providing what we need, making communication easier. I have used The Lead Market for 5 years now, and they consistently deliver quality leads. They have been a crucial part of our company's growth through the years.

President,

Tarpon Springs based MSP
President,

Great Marketing Service!

They are good at following up, they let me review and confirm the leads that I am charged for. They are always quick to respond to questions or concerns I have. They are helping us generate warm leads through emails and follow-ups. We have had some really good success, gaining clients that will be with us long term!

President,

Kissimmee based Signage firm
Owner,

Great investment

In the short time we've been working with The Lead Market for a long time, they've brought us several great leads that have turned into orders. I highly recommend utilizing their services—they are very professional and have delivered excellent results. The Lead Market consistently provides us with qualified leads from prospects who are genuinely interested in what we offer.

Owner,

Havertown based Signage firm
Owner,

TLM leads

They are very engaged and responsive. They have generated some very good leads for me, who are now my customers. We have an update meeting every two weeks to discuss leads and understand where the conversations are with potential leads. We use TLM for lead generation, and their support has been invaluable in driving our business forward.

Owner,

Bedford based MSP
President,

Outstanding Email Marketing Services – Highly Recommend!

We’ve had an exceptional experience with TLM for our email marketing needs. Their team is responsive, helping us achieve goals. Their user-friendly platform offers seamless automation and detailed analytics. Since our partnership, engagement have increased. They understand our business and provide scalable strategies. No looking further- The Lead Market. Highly recommend!

President,

Canada based MSSP
Director,

A Reliable Partner for High-Quality Lead Generation!

When it comes to improving our lead generation efforts, The Lead Market (TLM) has been a superb partner. Their team's professionalism and knowledge have streamlined our outreach process, resulting in a noticeable rise in high-quality leads. The campaigns are executed precisely, and real-time analytics allow us to efficiently track performance.

Director,

Southern CA based MSP
President/CEO,

Solid, Qualified Leads

TLM has provided leads that are already interested in our services, so it has been relatively easy to close most of the deals and gain new clients. They help us reach out to new clients by providing us with leads, interested in our services. They provide detailed information about the prospect and follow up to ensure that the meeting took place.

President/CEO,

Missouri City based MSP
President,

Consistent Quality and Affordable Marketing

The Lead Market's lead generation and appointment setting is a consistent and highly engaged process. They keep us informed about their goals and maintain a steady stream of leads for our company. They've secured our largest clients to date. We needed a marketing partner to open opportunities for our services, and TLM has delivered exceptional results.

President,

Burlington based MSP
President,

Growing my business with qualified leads.

TLM provides a great resource for building lead lists based on my criteria. They develop compelling email campaigns focused on gaining leads' attention to schedule appointments. Most business owners seem to agree that finding qualified leads is a significant challenge. That is the case for me. I have relied on TLM to search and connect me with quality leads for many years.

President,

Kansas City based MSP
Owner,

Great value and excellent results

Campaigns run automatically with very low overhead. I didn’t need to invest much work in launching. We set simple parameters and leads started flowing. Monthly lead qualification ensures that I don’t pay for bad leads. The Lead Market delivers quality, responsive leads that convert, saving me the expense of a full-time hire.

Owner,

Newton based Painting firm
Owner,

Extraordinary Value

TLM continues to improve their performance, processes, and portal. The marketing rep is great at handing off meetings and informing prospects they will meet with me. Sometimes calendar links get disconnected—likely my issue—so appointment setting needs some extra care. Occasionally, appointments are set the next day. Just a note to block calendar time when no appointments are wanted.

Owner,

Wausau based MSP
Owner,

Great Partner for Quality Leads

What I like best about The Lead Market is the quality of their leads and how well they align with our ideal customer profile. They understand our business and deliver prospects genuinely interested and ready to talk. Their targeted approach has saved time, improved our pipeline, and helped us focus on closing deals instead of chasing unqualified leads.

Owner,

Fairfax based MSP
Owner,

Delivered High-Quality Leads Faster Than Expected

Their team is highly professional, communicative, and clearly understands the importance of speed without compromising quality. It’s truly rare to find a B2B lead generation partner that consistently hits the mark this well, this early. We are very convinced by their work and looking forward to continuing our successful partnership for many more projects ahead!

Owner,

Atlanta based MSP
Owner,

Driving business with qualified leads

We have partnered with The Lead Market (TLM) since our business began 5 years ago. They provide follow-up, highly qualified leads, and deliver on their promises. TLM regularly reviews accounts and remains accessible. Their lead nurturing and appointment setting with decision-makers have been invaluable. TLM’s expertise and budget management make them a trusted, reliable partner.

Owner,

Austin based MSP
Sales Manager,

Great lead gen partner for our Managed IT Services.

The Lead Market is a true partner and understands the size & type of business we are looking for, which limits our time qualifying leads and allows for a smooth sales process. Also, the Lead Market helps us target qualified leads in our territories for introductory meetings. We've partnered for 7 years now and won numerous loyal clients through their lead generation efforts.

Sales Manager,

Durham based MSP
Owner,

The Lead Market team has been a revelation!

When I signed up with them, my expectations were lukewarm at best because of past experiences with other similar companies that charged high fees but only delivered just enough results to avoid being terminated. However, my experience with them has been different, and they have exceeded those low expectations consistently over time.

Owner,

Ellicott City based MSP
CEO,

The Lead Market who has been a huge success for us

Their professionalism and marketing expertise have driven a remarkable 300% sales increase for us in the past year. Their strategic approach and dedication have truly made a difference in growing our business. We are extremely satisfied with their results and confidently recommend their services to anyone seeking effective marketing solutions and significant sales growth.

CEO,

Atlanta based SAP Consulting firm
President,

The Lead Market has been a great success for us

The Lead Market has been a great success for us. Vivek and his team are highly professional, responsive, and a pleasure to work with. Their dedication and expertise have made a significant positive impact on our lead generation efforts. We are very satisfied with their services and would highly recommend them to anyone seeking reliable and effective marketing support.

President,

Columbia based MSP
President,

Great Service!

They conducted a very thorough review of our needs and delivered great results. We have acquired new customers and received quite a few warm leads, which has made closing deals much easier and more efficient. Their approach has significantly improved our sales process by providing relevant prospects who are ready to engage and convert quickly.

President,

Canada based MSP
President,

The Lead Market finds leads

I hired The Lead Market to run email campaigns aimed at building up my sales pipeline. They consistently nurture prospects and generate quality leads, helping to keep the pipeline full and active. Their reliable approach has made a real difference in my lead generation efforts, providing steady support for my sales growth. They help prospects to convert into a client.

President,

Midtown Atlanta based MSP
Manager,

TLM has been a game changer

We are very pleased with the response time and quality of leads provided by TLM. Thanks to their support, we have been able to bring our services to market faster than ever before. Their efficient lead generation and quick communication have played a key role in accelerating our growth and reaching new customers effectively.

Manager,

Waco based Staffing firm
President,

The Lead Market Service Review

We have multiple companies that The Lead Market has assisted with lead generation over the years. Their adaptable and efficient process works well across many industries. Thanks to their expertise, several businesses have seen significant growth. The Lead Market consistently delivers quality leads and helps connect companies with the right prospects for lasting success.

President,

DFW based Development firm
CFO,

Simply the best!

I've worked with V and his team for a few years now. They are experts. Since we've used them, we've aquired more clients and lead appointments at a very fair rate for their services. We can focus on our clients and each prospect without splitting our attention to trying to acquire more leads via in-house lead generation efforts.

CFO,

Rhode Island based MSP

Ready to Turn Conversations Into Conversions?

If you're a growth-focused MSP, tech firm, or B2B company looking to fill your sales pipeline with qualified leads, TLM (The Lead Market) is built for you. With proven expertise in email marketing, appointment setting, and account-based outreach, we help your team close more deals without wasting time on cold calls or unqualified prospects.
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Frequently Asked Questions

Faq answers 01

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Faq answers 01

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

What makes TLM different from other B2B lead generation agencies?

TLM (The Lead Market) stands out for its deep domain expertise in serving MSPs, tech firms, and B2B SMEs. We specialize in email marketing-driven lead generation, strategic appointment setting, and account-based marketing, all backed by a real-time dashboard and a dedicated team. Plus, our Monthly Retainer and Pay-Per-Appointment models ensure you only pay for real results.

How does TLM ensure the leads are actually sales-ready?

Our process starts with precise targeting and contact discovery, followed by personalized email outreach and qualification filters. We only pass leads who have engaged with your message and shown genuine interest, saving your sales team time and helping boost MRR with more productive conversations.

Can TLM help if we’re targeting a niche market or specific buyer personas?

Absolutely. TLM's Account-Based Marketing (ABM) and Targeted Campaigning services are built for precision. Whether you’re targeting CTOs in mid-sized SaaS companies or CFOs in manufacturing firms, we tailor messaging and outreach to resonate with your ideal buyer, driving higher conversion rates and faster pipeline velocity.