February 7, 2022
You’d be surprised to know that email marketing is still relevant in this digitally driven era. Even though digital marketing has evolved, and so have customer preferences, email marketing dominates the B2B lead generation space. Online presence is critical for any organization looking to generate leads. Inside sales have taken the place of conventional forms of marketing, and organizations are increasingly investing in this space to drive business growth.
Email marketing is undoubtedly a good marketing strategy if you execute it the right way. You can send your promotional materials and other valuable information about your products and service to influence your audience. However, the backbone of an effective email marketing strategy has a qualified lead list.
List cleansing services are top-rated amongst companies looking to create a persuasive email marketing strategy. A cleansed and verified email list can work wonders for your B2B lead generations. Here we will discuss the need for email list cleaning and verification services and when to do it.
Before we dive deep into the broad spectrums of email list cleaning, it is essential to understand list cleaning and why it needs to be done. The process involves going through the thousands of contacts on an email marketing list, identifying the ones that may cause issues, and removing them from the list.
Invalid email addresses with typing errors and non-existent addresses should be removed immediately. A clean email list with qualified contacts will help you to optimize your email campaigns and yield better results.
You can generate leads in various ways. Either through engaging the services of a B2B lead generation company or using internal ways. One of the most popular ways of generating leads is chat bots. Chat bots allow your company to operate round the clock and collect email addresses without requiring a physical representation.
Even though they are helpful tools in generating leads, they can’t differentiate between legit and fake email addresses. A bot is designed to work independently unless instructed by an outside user. A bot will automatically redirect a customer request to a human representative if told to do so. It may collect helpful information such as name, email address, and contact info during the process. However, users who don’t wish to identify themselves may enter wrong information. The bot can’t distinguish between these and will enter the incorrect information into the database.
Such information can harm your email campaigns in numerous ways. Your contact list is crucial for your campaign, as any bounce backs can harm your IP score, deliverability, and reputation that ultimately wreak havoc on your campaign.
This is where email list cleaning comes in handy, as it helps to optimize your list and ensures that you only send emails to legit email addresses. Furthermore, the benefits of using email list cleaning services are countless.
A clean email list results in lower spam complaints. People who might have subscribed to your marketing material often mark your emails as spam. In addition, you might end up sending emails to people who never signed up for your emails in the first place. A clean list will ensure that emails are sent to people who have subscribed to your marketing materials, resulting in lower spam rates.
All the benefits listed bring up another question. When is the right time to clean your email marketing list? While there is no definitive answer to this question, your campaign key metrics will determine how often you should clean your email lists.
If you use a B2B lead generation platform for your email list cleaning, then they’ll provide you with detailed reports about your email marketing campaign. You need to check the open, click and bounce rates and the unsubscribe rates to determine the frequency of using the email list cleaning services.
When your open and click rates are dropping and the bounce rates are rising, it is a good time to give your email list a-thorough clean. Look at the industry benchmarks for these metrics. However, if you’re struggling to understand these metrics, it is best to engage the help of a professional list cleaning services to do all the legwork for you.
Email marketing is the backbone of any successful strategy and is employed by various organizations across the globe. Frequently cleaning your email lists is key to having a successful marketing campaign and will be beneficial for your company in both the short and long term.
Tracking essential metrics will give you an idea of how often you should clean your lists. As long as you’re conducting regular clean-ups and managing your unsubscribe rates, you’ll be in an excellent position to conduct an efficient email marketing campaign.
In saying that, it is always recommended to enlist the services of a professional list cleanser who can help you with your needs. These professionals will come with the right attitude and bring relevant expertise for a quick and efficient cleaning process.
You can choose to work with The Lead Market as your trusted email list cleaning service. Our experts are well-versed in various aspects of list cleansing and will help you optimize your email marketing strategies. Our mission is to make the lives of our clients a whole lot easier by providing efficient email list cleaning services.