Localized Prospecting Helps Puerto Rico MSP Win $9K in Recurring Revenue
They provide managed IT services tailored to the unique needs of businesses within the Puerto Rican market.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The MSP relied heavily on word-of-mouth and referrals, which created an unpredictable pipeline and stalled growth.
- Geographic challenges in Puerto Rico limited traditional event-based or face-to-face marketing.
- Despite strong technical expertise, the sales team struggled to convert outreach into meaningful conversations with business owners.
Our Plan
- Introduced a data-driven approach to identify industries in Puerto Rico most in need of MSP services, such as healthcare and professional services.
- Designed AI-assisted prospecting sequences with localized messaging to build trust and relevance in the Puerto Rican market.
- Implemented a structured lead nurturing framework—handling responses, building rapport, and smoothly transitioning prospects into booked appointments.
Result
- Built a predictable pipeline, averaging 2–3 warm appointments per month.
- Helped the MSP close $9,000 in new MRR within the first few months.
- Reduced dependence on referrals, creating a scalable and repeatable system for consistent revenue growth.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
