A Portland based MSP closed MRR of $22,375 in record time

A Portland based MSP closed MRR of $22,375 in record time

The client is a Portland-based Managed Service Provider serving small and mid-sized businesses across Southwest Portland.

A Portland based MSP closed MRR of $22,375 in record timeA Portland based MSP closed MRR of $22,375 in record time
Campaign type
Managed IT
Duration
8 months
Resources engaged
1
Top MRR booked
$22,375

     Business Problem

  • This MSP engaged with us in 2017. Back then, they were hopping vendors for their marketing initiatives, as they were not getting qualified leads despite a substantial investment.
  • The SW Portland region is quite competitive in terms of MSPs and how they approach marketing. So, they were looking for a stronger strategy to generate better business opportunities.
  • They had around 13 full time engineers, and some clients were leaving due to mergers. This created pressure to either reduce resources or look for some quality leads.

     Our Plan

  • When the MSP heard our story, they immediately onboarded us. They expected some returns in the initial 6 months, which we felt was a fair expectation and aligned with a realistic growth timeline.
  • Our approach was to start with prospecting, and targeting some of the core industries, like manufacturing, healthcare, construction, real estate, law firms, and non-profits.
  • This approach actually worked out, and we got some serious conversations for them on the table. Our engaged A-team from our side made sure they get the traction.

     Result

  • Starting from the very first month, they started seeing a steady flow of 2–3 meaningful sales conversations every month through our B2B lead generation and appointment setting efforts.
  • In the third month, they closed a $2,300 deal for an 11-seater office through our MSP appointment setting campaign, showing consistent lead quality and strong early pipeline growth.
  • They have closed the biggest MRR this year, $22,375/month for a 100+ systems office. Since the company had lost two IT folks, we got them this lead, and within a week, they closed this deal.
A Portland based MSP closed MRR of $22,375 in record time

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