To address the client's needs, we implemented a strategic plan:
- Deployed experienced prospecting agents to work on the client's account and utilized automated bots to collect data.
- Conducted outreach to all operational and superintendent contacts obtained through prospecting efforts.
- Developed a multi-touchpoint campaign tailored specifically for the light industrial sector.
- The campaign emphasized the availability of workers skilled in general labor, forklift operation, machinery operation, and pallet repair. We highlighted the client's background verification process for workers.
- Conducted weekly email marketing campaigns to the targeted contacts, each focusing on the immediate availability of resources. Our call-to-action (CTA) encouraged them to get in touch with our team to discuss their staffing needs, with flexibility for suitable appointment times.
- Monitored email responses closely, ensuring promptness in communication, given the fast-paced nature of the light industrial sector. Exclusions were managed based on individual preferences or requests to remove their company from the campaign.