Success of an Albuquerque Industrial Staffing Agency with TLM
The client, based in Albuquerque, specializes in providing staffing services specifically catering to general labor and other light industrial positions.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- Difficulty in acquiring new customers in the local New Mexico market for their light industrial staffing services, which was a critical issue for them to address.
- Previous attempts with different vendors did not yield the expected results, prompting them to seek a lead generation partner with relevant experience.
- Established staffing industry giants were securing most of the contracts, making it challenging for the client to compete. They sought a well-defined strategy for effective outbound campaigns.
Our Plan
- Experienced prospecting agent and our prospecting efforts helped reach all operational contacts.
- We developed a multi-touchpoint campaign specifically tailored for the light industrial sector.
- The campaign emphasized the availability of workers skilled in general labor, forklift operation, machinery operation, and pallet repair.
- To maintain a consistent presence, we executed weekly email marketing campaigns. Our unique CTA successfully engaged recipients prompting them to connect with us for their staffing needs.
Result
- Within the first three months, they received numerous work orders, leading to an initial surge in business.
- The client successfully filled many positions and decided to expand the program to generate more appointments like the ones we provided.
- We have evolved into their strategic b2b partner for reaching out to potential client companies.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
